White Balance

White Balance is a camera setting that adjusts a shot's color to remove any unnatural color tones.

Cara Friez avatar
Written by Cara Friez
Updated over a week ago
Three exact same still images, but the first is too blue/cool, the middle is correctly white balanced, and the third is too orange/warm.

White Balance is a technical camera setting that videographers must consider at EVERY new location. This setting adjusts a shot's color to remove unnatural tones, ensuring that white objects within the frame appear white as they did in the original location. When a shot is not properly White Balanced, it can distract viewers because they notice the odd color casting that doesn't represent what they know to be real life.

Many cameras have automatic white balance settings, but it is always best to use the manual setting when possible.

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